About Mido Brand: A Timeless Legacy of Swiss Precision and Innovation

About Mido Brand: A Timeless Legacy Of Swiss Precision And Innovation

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Watches have always been more than just timekeeping devices; they are symbols of style, craftsmanship, and precision. In the world of horology, Swiss watchmaking has long been synonymous with excellence, and Mido is a brand that has consistently upheld this legacy.

With a history dating back over a century, Mido has established itself as a pioneer in the world of watchmaking, known for its commitment to quality, innovation, and timeless design. In this article, we will delve into the fascinating journey of Mido, exploring its rich history, key milestones, innovative technologies, and the enduring appeal that has made it a cherished choice for watch enthusiasts all over the world. If you want to learn more about Mido brand and what it has to offer, do not forget to give this a read till the very end.

An Insight Into Mido’s History

Mido’s story began in 1918 when Georges Schaeren, a young Swiss watchmaker with a vision for creating exceptional timepieces, founded the brand. The name “Mido” is derived from the Spanish phrase “Yo mido,” meaning “I measure,” reflecting the brand’s dedication to precision. From its inception, Mido has been dedicated to the pursuit of precision and innovation, making it a pioneer in the Swiss watchmaking industry.

In 1926, Mido introduced one of its most iconic innovations, the Multifort, which was renowned for being one of the first anti-magnetic and water-resistant watches of its time. This marked the beginning of Mido’s reputation for producing robust and reliable timepieces that could withstand the rigors of daily life.

How Did Mido Get Into Swiss Watchmaking?

Mido’s commitment to excellence has earned it a prominent place in the Swiss watchmaking pantheon. The brand has consistently pushed the boundaries of horological technology and design. One of Mido’s most significant contributions to watchmaking is its commitment to producing watches with excellent water resistance and durability.

The Commander collection, introduced in 1959, further solidified Mido’s reputation as a pioneer. These watches were celebrated for their timeless elegance and precision. The Commander’s signature features, such as the distinctive day and date window at 3 o’clock and the robust case design, continue to be beloved by watch enthusiasts today.

In 1967, Mido introduced the Ocean Star, a diver’s watch that quickly gained recognition for its exceptional water resistance. It was one of the first watches to feature a one-piece case, eliminating the need for a removable case back, and thus, reducing the risk of water infiltration.

What is Mido’s Design Like?

Mido’s watches are not only known for their technical prowess but also for their exceptional design. The brand has consistently embraced a philosophy of timeless design, creating watches that are as stylish today as they were when they were first introduced.

The Baroncelli collection, inspired by the architecture of Milan’s Galleria Vittorio Emanuele II, is a testament to Mido’s design excellence. These watches feature graceful curves and elegant details, making them perfect companions for formal occasions.

Mido’s commitment to design innovation is also evident in the All Dial collection, which boasts a distinctive, oversized dial and avant-garde aesthetics. These watches are a testament to Mido’s ability to cater to modern tastes while maintaining a strong connection to its heritage.

What Makes Mido Watches Stand Apart?

Mido Watches distinguishes itself through a compelling combination of heritage, innovation, and design excellence. With a history spanning over a century, Mido has consistently maintained its Swiss watchmaking tradition, embodying precision and reliability.

The brand’s pioneering spirit is evident in innovations such as the Multifort, which introduced anti-magnetic and water-resistant features to the watch world, and the Ocean Star, renowned for its exceptional durability. If you are planning to invest in a Mido watch and can’t wait to have yours in your hand, don’t forget to visit our website at Hislon Jewelers and see the wonderful collection that we have to offer you.

What truly sets Mido apart is its unwavering commitment to timeless design. Mido timepieces are not merely instruments for measuring time but also enduring expressions of style and sophistication. Whether it’s the classic elegance of the Commander collection or the avant-garde aesthetics of the All Dial series, each Mido watch easily blends form and function.

Furthermore, Mido continues to evolve with innovations like the Caliber 80 movement, boasting an impressive 80-hour power reserve, ensuring longevity and reliability. Mido Watches stand apart as a symbol of Swiss precision, innovation, and enduring design, making them a timeless choice for a watch enthusiast.

Why Should You Invest in a Mido Watch?

There are several reasons why you should be investing in a Mido watch. Some of these reasons have been mentioned below:

Swiss Heritage and Precision

Mido has a rich heritage dating back over a century, firmly establishing itself as a Swiss watchmaking icon. Swiss watches are renowned for their precision, quality, and craftsmanship, and Mido upholds these standards with unwavering commitment.


Mido has a history of innovation, introducing features like anti-magnetic technology, water resistance, and advanced movements. The brand continues to invest in cutting-edge technology, as seen in the Caliber 80 movement with an impressive 80-hour power reserve.

Timeless Design

Mido is synonymous with timeless design aesthetics. Their watches effortlessly blend classic and contemporary elements, ensuring they remain stylish for generations to come. Investing in a Mido watch means acquiring a piece of enduring elegance.

Diversity of Collections

Mido offers a diverse range of collections to cater to various tastes and preferences. Whether you seek a formal dress watch, a sporty timepiece, or an everyday classic, Mido has a collection to suit your style.

Value for Money

Mido watches provide exceptional value for the quality and craftsmanship they offer. They often compete favorably with more expensive Swiss watch brands, making them an excellent investment in terms of both style and cost-effectiveness.

Heritage and Legacy

Owning a Mido watch is owning a piece of horological history. Mido’s enduring legacy and commitment to excellence ensure that your investment will stand the test of time and potentially become a cherished heirloom.

Warranty and After-Sales Service

Mido offers warranties on their timepieces, providing peace of mind for your investment. Additionally, their after-sales service ensures that your watch remains in top condition for years to come.

Resale Value

Mido watches tend to hold their value well over time, making them not only a stylish accessory but also a potential financial asset.

Why Should You Invest in a Mido Watch?

Frequently Asked Questions

Q1. What is the history of Mido Watches?

Mido Watches was founded in 1918 by Georges Schaeren, a Swiss watchmaker with a vision for precision and innovation. The name “Mido” is derived from the Spanish phrase “Yo mido,” meaning “I measure.”

Q2. What sets Mido Watches apart from other watch brands?

Mido watches distinguishes itself through a combination of Swiss precision, a century-long heritage, a commitment to innovation, and enduring design aesthetics. Their watches are known for their reliability, style, and value for money.


As summarized above, we hope that you have gained enough knowledge about Mido brand and what it has to offer. It is currently one of the finest watch brands out there, so make sure that you give enough time to this and do your own research on what type, model, and color or size of watch you are looking for.

We hope that you gained clarity on the types of watches and will have fun styling the watch as well on a special occasion of yours. If you would like to invest in a watch make sure that you make a good choice. For a wider range of collections, make sure to visit our website at Hislon Jewelers and check out the amazing Mido collection that we have.

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